The Local Business OS
The operating architecture for the local business internet.
One business identity. Trusted information. Many surfaces. Connected discovery, engagement and results.
The stack
Nine layers, one record at the bottom.
Read from the bottom up: every layer is built on the one below it.
Foundation
1IdentityOne Business RecordEach business exists once. Every surface reads the same record; none keeps a copy.
- 2TrustClaiming · Verification · Reviewed facts
Listed, Claimed and Verified are separate states. Verification is an independent review.
- 3PresenceLocations · Services · Service Areas
What the business does and where, attached to the same record.
- 4DistributionEligibility · Publications · Local Surfaces
Eligibility says where a record may appear; publication is a separate, explicit decision.
- 5DiscoverySearch · Places · Categories · Local experiences
People find published records through shared search, place and category experiences.
- 6EngagementArticles · Offers · Events · Reviews
Business content passes the existing review before it appears.
- 7GrowthPromotion · Placements · Referrals
Promotion requests and referrals are independently reviewed; approval alone is not an active placement.
- 8IntelligenceMeasurement · Analytics · LocalBusinesses.ai
Recorded interactions only, plus deterministic, read-only recommendations.
- 9OperationTheSMBOS.com → Business Control Center
Where owners actually run their business on the system.
One Record → Many Experiences
- ●One Business Record
- →Verified facts
- →Eligible surfaces
- →Controlled publication
- →Local discovery
- →Customer interaction
- →Measured results
Eligibility does not mean publication. A record appears on a surface only after an explicit, reviewed publication decision.
Who does what
- TheLocalBusinessOS.com
- Explains the architecture (this page)
- TheSMBOS.com
- The SMB product front door
- Business Control Center
- The operating interface owners sign in to
- LocalBusinesses.ai
- Intelligence and recommendations
- OneBusinessRecord.com
- The canonical Business Record concept
The nine layers are a way of explaining one system, not nine separate products. There are no outside connectors or third-party syncs today; every surface reads the record directly inside the same system.
Where the architecture lives
Each property presents one part of the same system. They share one record set and one application.
Run your business on it.
The Business Control Center opens after you sign in, for businesses you manage.